Alicante, a city known for its good food, its vibrant culture and lively social scene, is the birthplace of Tardeo, a unique phenomenon that has redefined afternoon leisure in Spain. This tradition, which began in the heart of Alicante, has spread across the country, becoming a beloved way to enjoy food, drinks, and socialising in the late Saturday afternoon and early evening.

The Origins of Tardeo Alicante

Tardeo, a term combining “tarde” (afternoon) and “tapeo” (to enjoy tapas), started as a way to extend the joy of tapas beyond lunch and into the early evening. The concept was solidified in the mid-2000s at Alicante’s Central Market. Here, about an hour before closing, vendors began selling fresh shellfish and seafood paired with cava or beer. This spontaneous gathering created a bustling, vibrant atmosphere that became the seed of the Tardeo Alicante culture.

One of the key figures in the development of Tardeo Alicante was photographer and entrepreneur Sergio Gallegos, who drew inspiration from similar practices in other Spanish cities. The initial events, held at now-defunct venues like Habana Rambla during festive seasons, quickly gained popularity and set the stage for Tardeo to flourish. Gallegos also opened the iconic venue Teatro Day & Night, which played a crucial role in popularising Tardeo in Alicante. Teatro Day & Night became a landmark for its lively ambience, offering a seamless transition from afternoon to night-time entertainment.

The Tardeo Alicante Experience

Tardeo Alicante typically begins anytime after 1pm and can continue until midnight, though it usually winds down between 9 PM and 10 PM to make way for dinner plans. This schedule allows participants to enjoy their Saturday night during the afternoon and still get to bed at a reasonable hour, ensuring they don’t miss the big family lunch the next day. While Tardeo can take place any day of the week, it is traditionally celebrated on Saturdays, making it a staple of weekend culture. Tardeo is especially popular amongst those aged 25-55, offering a perfect balance of relaxation and socialising without the late-night exhaustion. And just as the Tardeo crowd are beginning to wind it down for the evening, the younger set of Alicantinos are just starting to come out and will happily dance the night away at clubs like Marmarela (Alicante Marina) or Magma (Albufereta) until 7 in the morning.

Key Locations for Tardeo Alicante

• Central Market: The birthplace of Tardeo Alicante, where you can experience the original atmosphere. Head down to the fish hall and look for stalls with a crowd around them after about 1pm.
• La Rotonda: Located in the square at the back of the market, this bar is known for its efficient, albeit brusque, service and spacious terrace. It becomes a gathering spot from 3 PM onwards, embodying the Tardeo spirit.
• Calle Castaños: This street is the epicentre of modern Tardeo Alicante, famous for its vibrant bars and nightlife. By 7-8 PM on Saturdays, it’s so crowded that even walking down the street can take some time. Popular spots include Ten10, Concerto, and La Historia, each offering a unique Tardeo experience.
• Teatro Day & Night: An iconic venue that played a significant role in popularising Tardeo. Known for its lively ambience, it offers a seamless transition from afternoon to night-time entertainment.

The Importance of Tapas at Tardeo Alicante

Eating tapas during Tardeo is essential to keep the balance between enjoying the social atmosphere and maintaining your composure. As the afternoon stretches into evening, the combination of small plates and drinks is a Spanish tradition that not only enhances the flavours of your favourite beverages but also slows down alcohol absorption. This means you can savour more of what Tardeo Alicante style has to offer without risking the infamous “flag” or getting too tipsy too quickly. Plus, with a variety of delicious bites to choose from, you’re ensuring a more enjoyable and responsible experience all around.

Why Tardeo Alicante?

Tardeo Alicante appeals to many for several reasons:

1. Social Connection: It provides a perfect opportunity to socialise in a relaxed setting. Whether catching up with friends or making new ones, Tardeo Alicante fosters a sense of community.
2. Culinary Delight: With a variety of tapas and raciones (larger portions for sharing), participants can enjoy a culinary journey. Tapas like patatas bravas, Ensaladilla Rusa, croquetas, and seafood are staples, while raciones offer heartier options.
3. Cultural Tradition: For Alicantinos, Tardeo is more than just a way to spend an afternoon; it’s a cultural tradition that reflects their love for not only food, drink, and festivity but more importantly their need to be social and to be out where life happens. The city’s residents are known for their penchant for partying, and Tardeo is a testament to their vibrant lifestyle.
4. Economic Benefits: Tardeo has, of course, also been a boon for local businesses. Extending business hours into the afternoon has allowed bars and restaurants to increase their clientele and revenue, providing a boost to the local economy.

Tardeo Alicante: A Destination for Celebrations

Tardeo Alicante has also become a popular destination for Spanish bachelor and bachelorette parties, drawing groups from all over Spain. These celebrations add to the lively and festive atmosphere of Tardeo, with young people enjoying the vibrant social scene. While these groups are known for being loud and fun, young Spaniards generally know how to behave in social situations involving alcohol. It is rare to see any kind of trouble, as the emphasis is on enjoyment and camaraderie.

The Future of Tardeo Alicante

Not everyone loves Tardeo, though. There have been complaints from the residents of the apartments in Calle Castaños, which the council is now trying to address by putting measures in place that work for everyone. But despite challenges such as noise regulations and economic pressures, the tradition of Tardeo Alicante continues to thrive. The local government and business associations are committed to promoting and preserving this unique aspect of Alicante’s culture. Campaigns are underway to reinforce Tardeo as a defining feature of the city, ensuring it remains a popular and sustainable practice.

Conclusion

Tardeo Alicante is a vibrant and integral part of the city’s social and cultural fabric. It combines the pleasures of good food, great company, and a lively atmosphere in a way that is uniquely Spanish. Whether you’re a local or a visitor, experiencing Tardeo offers a delightful glimpse into the heart of Alicante’s community spirit. So, next time you find yourself in Alicante on a Saturday, make sure to set aside the afternoon to immerse yourself in the magic of Tardeo Alicante.